i started off with a few different ideas for the text, but decided on part of the poem “magic” by bo burnham.

next, i began using free association and came up with over 100 related keywords and ideas related to the poem to create inspiration. A few of these words were: quiet, talking, words, letters, and noise.

the next step was to create storyboards to map out how the piece would be animated.

finally, i went into after effects and created it. i decided on helvetica neue linotype standard and a black and white color scheme as i wanted the focus to be on the type itself and it’s movement rather than color or typeface. i also decided to use lower case letters for legibility reasons.

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